As an influencer marketing manager, you are responsible for building and maintaining relationships with influencers, creating and executing successful campaigns, and staying up-to-date on industry trends and best practices. If you're considering this role, or if you're just starting out in your career, you might be wondering what a typical day looks like.

To give you a better idea of what to expect, we've created a job template for an influencer marketing manager.

Job Title: Influencer Marketing Manager

Location: [City, State]

Overview: We are seeking a highly motivated and skilled Influencer Marketing Manager to join our team. The successful candidate will be responsible for managing our influencer marketing program and partnering with content creators to build custom features designed for the influencers' audience. They will also be responsible for creating content templates and partnering with our clients to create successful campaigns.

Key Responsibilities:

Partner with content creators to build custom features designed for the influencers' audience
Manage our influencer marketing program, including recruiting and onboarding new influencers, building and maintaining relationships with existing influencers, and tracking performance metrics
Create content templates and work with influencers to produce high-quality, on-brand content for campaigns
Partner with clients to develop and execute successful influencer marketing campaigns
Analyze and report on the performance of influencer marketing campaigns, and use data to optimize future campaigns
Stay up-to-date on industry trends and best practices in influencer marketing

Requirements:

Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in influencer marketing or a related field
Strong understanding of social media platforms and their algorithms
Excellent communication and interpersonal skills
Ability to work independently and manage multiple projects simultaneously
Proficiency in Microsoft Office and Google Suite

Preferred Qualifications:

Experience with influencer marketing software and tools
Experience working with micro and nano influencers
Experience with content creation and design software (e.g. Adobe Creative Suite)

30-Day Roadmap:

Meet with team to understand company goals and strategies for influencer marketing
Review existing influencer marketing program and identify areas for improvement
Begin building relationships with existing influencers and onboarding new ones
Work with content creators to develop custom features for influencers' audiences
Attend industry events and network with potential influencers and clients

60-Day Roadmap:

Develop a content calendar and begin creating templates for influencer campaigns
Work with clients to create and execute successful influencer marketing campaigns
Analyze the performance of influencer campaigns and use data to optimize future campaigns
Identify and evaluate new influencer marketing software and tools to improve program efficiency

90-Day Roadmap:

Continue building and maintaining relationships with influencers and clients
Explore opportunities for collaborating with micro and nano influencers
Train team members on influencer marketing best practices and processes
Review and update influencer marketing program strategy to align with company goals and industry trends
Present recommendations for improving the influencer marketing program to leadership team.

Step 1: Recruiter Interview

The first step in the interview process for an Influencer Marketing Manager will be a meeting with a recruiter. This will typically be a phone or video interview, and will last around 30 minutes to an hour.
During this interview, the recruiter will ask questions to determine your fit for the role and the company. They may ask about your experience and skills, your motivations for applying, and your expectations for the role.
The recruiter will also provide more information about the company and the role, as well as outline the next steps in the interview process.

Step 2: Managerial Interview

The second step in the interview process will be a meeting with a manager or supervisor in the influencer marketing department. This will typically be a video or in-person interview, and will last around 1-2 hours.
During this interview, the manager will ask more detailed questions about your experience and skills, as well as how you would approach specific tasks and challenges in the role. They may also ask about your management style and your approach to working with clients and influencers.
The manager will also be looking for alignment with the company's values and culture, so be prepared to discuss your fit with the team and the company.

Step 3: Group Interview with Team and CEO

The final step in the interview process will be a group interview with the influencer marketing team and the CEO. This will typically be a video or in-person interview, and will last around 2-3 hours.
During this interview, you will have the opportunity to meet the rest of the team and ask questions about the role and the company. The team will also ask you questions about your experience and skills, and will be looking for alignment with their work style and values.
The CEO will also be present, and may ask questions about your long-term career goals and how you envision contributing to the growth of the company.

Overall, it's important to be prepared for a range of questions and scenarios during each step of the interview process. Be sure to do your research on the company and the role, and practice your responses to common interview questions. It's also a good idea to bring your own questions to each interview, to better understand the role and the company culture.

Influencer Marketing Manager Job Description Template